Industries
Local SEO for schools and daycares in Nairobi
Parents searching for a school or daycare look for somewhere close to home or work, then read every review and look at every photo before they book a visit.
- daycare near me
- international school Karen
- CBC school Kilimani
- kindergarten Lavington
- IGCSE school Nairobi
- after-school programmes Westlands
Choosing where a child spends their day is one of the most researched decisions a family makes. Parents compare curriculums, fees, distance and — above all — what other parents say. If your school does not show up when they search your area, it is not on the shortlist.
A family that enrols stays for years and often brings siblings. That lifetime value is why showing up at the moment parents start looking matters so much.
How I help
Four things, done for schools and daycares
- 01
A profile that answers parents’ first questions
I set the right category — preschool, day care centre, primary or international school — and fill in everything parents look for first: your curriculum, age groups, hours and how to book a visit.
- Your curriculum and programmes listed as services, so you appear for searches like “CBC school” or “IGCSE”.
- Your visit or admissions link, term-time hours and phone number, all correct.
- Photos of classrooms, play areas and facilities, added regularly.
- 02
Pages for each curriculum and age group
Parents search by curriculum and by area. I add pages for your programmes — early years, primary, after-school, holiday clubs — and make sure your admissions page clearly says where you are and how to arrange a visit.
Local SEO for your website - 03
Consistent listings, including school directories
Schools appear in more lists than they expect: school directories, parenting sites, old listings with outdated details. I make sure every one matches, and add you where parents in your area are already comparing schools.
Directory listings - 04
Reviews from parents, and photos without children’s faces
Parents trust other parents. I set up a simple way to ask families for a review at the right moments — after a parents’ day or the end of a term — and keep your photos fresh while protecting the children in your care.
Reviews and photos
Protecting children’s privacy
Kenya’s Data Protection Act gives children’s personal information extra protection, including requiring a parent’s or guardian’s consent. Photos I add to your profile focus on facilities, activities and staff. Children who can be identified only appear with written consent from their parents — and when in doubt, they do not appear at all.
FAQ
Questions schools and daycares ask
When should we start?
Ideally a few months before your main intake. Local SEO takes time to build, so starting early means you are visible when parents begin their search.
We have a kindergarten and a primary school on different sites.
Each site can have its own Google Business Profile and its own page on your website, so each shows up for parents searching near it.
Can we show our fees?
Fees can go on your website if you choose. Google’s rules steer prices away from your business description, but fee information on your site helps parents shortlist you.
Do you work with schools outside Nairobi?
Yes. I am based in Nairobi and work with schools anywhere in Kenya.
Where I work with schools and daycares: Kilimani, Karen, Kileleshwa & Lavington, Parklands and across Kenya.
Other industries: Private clinics, Law firms, Specialist garages, Cleaning & pest control, Event & conference venues
See where your school stands
Start with a free Google Maps & website audit. No charge, no obligation — and I reply within one working day.