Industries
Local SEO for law firms in Nairobi
Referrals still matter, but more and more clients start with a search — for a conveyancing lawyer, a divorce lawyer, an employment advocate near their office — and shortlist the firms Google shows them.
- lawyer near me
- conveyancing lawyer Nairobi
- divorce lawyer Nairobi
- employment lawyer Westlands
- advocates Upper Hill
- immigration lawyer Kenya
People rarely search for “a lawyer”. They search for the problem they have: buying a property, a dispute with an employer, a work permit. A firm that only shows up for its own name is invisible to everyone who has not been referred to it yet.
A single new matter can be worth more than a year of my retainer. That makes legal one of the clearest cases for local SEO: you only need to be found by a few of the right clients for it to pay for itself many times over.
How I help
Four things, done for law firms
- 01
A profile built around your practice areas
Most firms list themselves simply as a law firm. I choose a main category and, where they genuinely fit, more specific ones for your practice areas, then list each area as a service — conveyancing, family law, employment, commercial, immigration — with a plain-language description.
- Practice areas listed as services, so you can appear for searches like “conveyancing lawyer”, not just “law firm”.
- Your consultation booking link, office hours and direct line, all correct.
- Photos of your offices and your team, so clients know who they will be dealing with.
- 02
A page for every practice area
Clients search for their problem, so your website needs a page that answers it — “Conveyancing in Nairobi”, “Employment disputes”, “Work permits” — each saying clearly what you handle, where, and how to get in touch. I build those pages and add the structured data Google uses for legal services.
Local SEO for your website - 03
Legal directories, kept consistent
Firms collect listings over the years: legal directories, chambers listings, old addresses from a previous office. I find them, bring every one in line with your current details, and get you listed where people in your area look for advocates.
Directory listings - 04
Reviews, without compromising confidentiality
A client’s trust is the whole business, and a careless reply to a review can break it. I set up a discreet way to ask satisfied clients for a review, and draft replies for you to approve that never confirm someone is a client or touch on their matter.
Reviews and photos
Working within the Law Society’s rules
The Law Society of Kenya sets rules on how advocates may market their services. Local SEO works with facts — your practice areas, your location, how to reach you, and what clients genuinely say — rather than claims or comparisons. If something sits outside those rules, we leave it out.
FAQ
Questions law firms ask
Most of our work comes from referrals. Do we still need this?
Referrals often check you on Google before they call. A complete profile with good reviews makes that check work in your favour — and search brings in the clients who were never referred at all.
Can individual advocates have their own Google profiles?
Google allows profiles for public-facing practitioners in some cases. Whether that helps your firm or just splits your reviews depends on how you are set up, and the audit looks at exactly that.
How do you handle client reviews?
I draft replies for you to approve before anything is posted. They thank the reviewer without confirming the relationship or mentioning any matter.
We have offices in more than one town.
Each office can have its own Google Business Profile and its own page on your website, each set up to rank in its own area.
Where I work with law firms: Westlands, Upper Hill, Nairobi CBD and across Kenya.
Other industries: Private clinics, Specialist garages, Schools & daycares, Cleaning & pest control, Event & conference venues
See where your firm stands
Start with a free Google Maps & website audit. No charge, no obligation — and I reply within one working day.